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Short Course
Entrepreneurship in the arts
There is a great need for arts and culture management training on community level to create sustainability and jobs in the industry. The Institute for Arts Management and Development has the expertise to present this training and has been doing so successfully for the past 10 years.

Purpose of the course:

To empower people that are involved in the arts and culture industry on grass roots level to manage their community based arts and culture organisations more effectively and on a more sustainable level.

Admission requirements:

Admission requirements: 
Grade 12 or equivalent qualification to matric.
Learning assumed to be in place: 
Practical involvement in any kind of arts / culture organisation or structure. A passion for the arts and creative industries Good reading, writing and communication skills.

Course outcomes and assessment criteria :

Course outcomes and the associated assessment criteria: 

Study Unit


Assessment Criteria

  After completion of this course, participants will: Participant will be assessed on the following criteria:
  • Arts management: Fundamentals & Environment
  • Business tools
  • Entrepreneurship
  • Financial Planning
  • Financial Management
  • Labour Laws in South Africa
  • Budgets and budgeting
  • Managing your crafts business
  • Writing a Business Plan
  • Basic Bookkeeping
  • Community work
  • Project/Events management
  • Marketing your arts business
  • Trade marks, patents and copyrights
  • Labour Relations in the arts
  • Demonstrate team-work, discipline and communication in a practical group exercise.
  • Demonstrate an understanding of ethics in group discussions.
  • Interpret questions on what an artist is?
  • Complete a written exercise on financial documents
  • Drawing up a budget for a practical case study
  • Determine new target markets in a group exercise
  • Drawing up a framework for a business plan
  • Complete a basic book keeping exercise
  • Completing a project initiation for a case study


Method of assessment: 
Formative throughout and summative at the end

Additional information

T42 100 1
Target group: 
This course is designed for the artist that wants to make a living from his/her talent or art product (crafts) and gives basic skills to help the young artist entrepreneur to get started with a small enterprise.
Contact us
Mr Leroux Malan
Telephone number: 
018 299 2852