Marketing for Community Arts Organisations
There is a great need for arts and culture management training on community level to create sustainability and jobs in the industry. The Institute for Arts Management and Development has the expertise to present this training and has been doing so successfully for the past 10 years.
To empower people that are involved in the arts and culture industry on grass roots level to manage their community based arts and culture organisations more effectively and on a more sustainable level.
Grade 12 or equivalent qualification to matric.
Learning assumed to be in place:
Practical involvement in any kind of arts / cultrue organisation or structure. A passion for the arts and creative industries Good reading, writing and communication skills.
Course outcomes and the associated assessment criteria:
|After completion of this course, participants will:||Participant will be assessed on the following criteria:|
The context of community arts in South Africa
Marketing principles made easy
A winning strategy for marketing community arts
Putting the plan into action
Method of assessment:
Formative throughout and a summative assessment at the end
Mode of delivery:
Any person involved in the marketing of an arts organisation/structure/festival/event.