Short Learning Programme on Entrepreneurship

To determine the correct marketing mix in a specific small business environment. To understand all the financial aspects including the business plan as a management tool to determine the vision and mission of the year ahead.

Purpose of the course

Participants will be able to effectively manage their organisation concerning financial management and marketing management. Participants will also be able to develop a business plan.

Admission requirements

Learning assumed to be in place
Basic knowledge in business skills

Course outcomes and assessment criteria

Course outcomes and the associated assessment criteria

Study Unit

Outcomes

Assessment Criteria

  After completion of this course, participants will: Participant will be assessed on the following criteria:

NQF LEVEL 5  (20  CREDITS)

MODULE  1  (US:336055)
1. Demonstrate an understanding of key finance concepts applicable to financing a specific small business

ASSESSMENT CRITERION 1 

Identify and explain the sources of finance within the context of a specific small business. 

APPLY KNOWLEDGE OF FINANCE, ACCOUNTANCY, BOOKKEEPING AND TAX TO A SPECIFIC SMALL BUSINESS

At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Key Finance Concepts
  • Sources of Finances
  • Uses of  Finance
  • Balance Sheet
  • Working Capitol
  • Debtors and Creditors
  • Cash flow
  • Bookkeeping
  • Debit and Credit entries
  • Budgets
  • Ratios

- Liquidity

- Profitability

- Stock turnover rate

Tax implications on the enterprise

ASSESSMENT CRITERION 2 

Classify and state with examples the factors affecting the choice of sources of finance

ASSESSMENT CRITERION 3 

Find and clarify The uses of funds within the context of a specific small business

ASSESSMENT CRITERION 4 

Demonstrate knowledge of the use and layout of a balance sheet in the context of a specific small business

ASSESSMENT CRITERION 5 

Understand the concept of 'working capital' and take measures to control the amount needed in a business in the context of a specific small business

ASSESSMENT CRITERION 6 

Explain with examples the purpose of cash flow forecasts and statements from a specific small business

2. Demonstrate an understanding of bookkeeping concepts for keeping the books of a specific small business

ASSESSMENT CRITERION 1 

Define bookkeeping and explain the purposes and importance of keeping accounts in the context of a specific small business

ASSESSMENT CRITERION 2 

Discribe  with examples basic bookkeeping entries in various account types

ASSESSMENT CRITERION 3 

Clarify and demonstrate the entries into, and balancing of, cash and analysis books are in the context of a specific small business. 

ASSESSMENT CRITERION 4 

Demonstrate a basic awareness of computer based accounting systems in the context of their use in a specific small business

3. Demonstrate an understanding of key accounting records used in the financial management of a specific small business

ASSESSMENT CRITERION 1 

Describe with examples concepts relating to and the determination of profit and loss in an accounting system is

ASSESSMENT CRITERION 2 

Explain the concepts and process of budgeting, types of budgets, their importance and use in financial forecasting in the context of a specific small business

ASSESSMENT CRITERION 3

Identify and explain  with examples financial calculations used to interpret accounting information from a specific small business

4. Demonstrate an understanding of the tax system applicable to a specific small business

ASSESSMENT CRITERION 1 

Explain taxes and the tax system, in broad terms

ASSESSMENT CRITERION 2 

Clarify the Value Added Tax (VAT) system and its workings

ASSESSMENT CRITERION 3 

Identify and describe the records required for VAT purposes

ASSESSMENT CRITERION 4 

Complete and submit VAT returns to the tax authority

NQF LEVEL 5  (12  CREDITS)

MODULE  2  (US:336075
   
APPLY PRACTICAL PRINCIPLES OF MARKETING TO A SPECIFIC SMALL BUSINESS  1. Demonstrate an understanding of marketing concepts related to a specific small business environment

ASSESSMENT CRITERION 1 

Define The marketing concept

At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Marketing Concepts
  • Relationship Marketing
  • Marketing Techniques
  • Customer loyalty
  • Marketing mix
  • Pricing
  • Promotion mix
  • Location

ASSESSMENT CRITERION 2 

Apply the marketing concept to a specific small business. 

ASSESSMENT CRITERION 3 

Explain the principles of relationship marketing.

ASSESSMENT CRITERION 4 

Illustrate and explain the customer loyalty ladder graphically with examples from a specific small business environment

ASSESSMENT CRITERION 5 

Define and explain the concept of the marketing mix.

2. Demonstrate an understanding of the 'product' element of the marketing mix in a specific small business environment

ASSESSMENT CRITERION 1 

Explain with examples the meaning of 'product' in the marketing mix from a specific small business

ASSESSMENT CRITERION 2 

Describe the characteristics of a 'product' with examples from a specific small business

ASSESSMENT CRITERION 3 

Explain the concept of branding, its value and application to specific products in an small business are with examples

ASSESSMENT CRITERION 4 

Apply the product 'life cycle' in the context of specific products in a small business environment

3. Demonstrate an understanding of the 'price' element in the marketing mix as applied in a specific small business environment

ASSESSMENT CRITERION 1 

Classify and scrutinise the approaches to setting prices in a specific small business marketing context

ASSESSMENT CRITERION 2 

Evaluate the importance of non-price factors with specific examples from a specific small business

ASSESSMENT CRITERION 3 

Explain with examples the practice of pricing related to

 a specific small business

4. Demonstrate an understanding of the 'promotion' element in the marketing mix as applied in a specific small business environment

ASSESSMENT CRITERION 1 

Describe the objectives of promotion within a specific small business context

ASSESSMENT CRITERION 2 

Analyse and apply the element's of the 'promotional mix' in a specific small business marketing context

ASSESSMENT CRITERION 3 

Clarify the importance of market research to remaining informed on promotional methods and opportunities

ASSESSMENT CRITERION 4 

Analyse the effective communication of promotional activities to customers

ASSESSMENT CRITERION 5 

Utilise the promotional mix to promote a product or service in a specific small business

ASSESSMENT CRITERION 6 

Explain with examples, product layout as an essential element of promotion relating to the particular promotional challenges and opportunities in a specific small business retail outlet

5. Demonstrate an understanding of the 'place' element in the marketing mix as applied in a specific small business environment

ASSESSMENT CRITERION 1 

Analyse the importance of location in the marketing of a specific small business

ASSESSMENT CRITERION 2 

Examine  the internal space in the retail environment in the context of specific small business marketing

ASSESSMENT CRITERION 3 

Analyse location in 'virtual space' in the context of small business marketing

ASSESSMENT CRITERION 4 

Examine the sensitivity of a place in the specific small business environment.

NQF LEVEL 5  ( 12 CREDITS)

MODULE  3  (US:262380)

   

PRODUCE A BUSINESS PLAN FOR A SMALL BUSINESS

 At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Elements of a business plan
  • Legal Business types
  • Codes of Ethics
  • Organisational Structure
  • Human resource needs
  • Types of business ownership
  • Business plan layout
  • Marketing plan
  • Financial plan
  • HR Plan
  • Vision and mission for the business
1. Identify and demonstrate an understanding of the elements of a business plan

ASSESSMENT CRITERION 1 

Identify and explain  with examples legal business types

ASSESSMENT CRITERION 2 

Explain and include in business plan, legal registrations and any legislative compliance in relation to the proposed business

ASSESSMENT CRITERION 3 

A business plan is clarify in terms of business, financial, marketing and operations plans

ASSESSMENT CRITERION 4 

The codes of ethics pertaining to a business plan are identified and explained with examples

ASSESSMENT CRITERION 5 

The business plan for the purpose of a management tool for a business is explained with examples

2.Compile an organisation structure for the proposed business to determine how a business plan can best be integrated

ASSESSMENT CRITERION 1 

Identify with examples. and give details of legal business types

ASSESSMENT CRITERION 2

Include in a business plan, legal registrations and any legislative compliance in relation to the proposed business

ASSESSMENT CRITERION 3

Clarify  a business plan in terms of business, financial, marketing and operations plans

ASSESSMENT CRITERION 4 

Find and explain with examples the codes of ethics pertaining to a business plan are

ASSESSMENT CRITERION 5 

Clarify with examples the business plan for the purpose of a management tool for a business

3.Identify resources and information required to complete the proposed business plan

ASSESSMENT CRITERION 1 

Compile Information on the resources needed and procedures to be followed to achieve the plan in order to effectively execute business plan

ASSESSMENT CRITERION 2

Decide upon the type of business ownership and complete registration accordingly

ASSESSMENT CRITERION 3 

Identify and explain the industry specific and legal requirements for own venture in terms of how they will affect the business

ASSESSMENT CRITERION 4 

Gather all relevant information for the completion of the business plan

4. Compile business plan.

ASSESSMENT CRITERION 1 

Design the structure and layout of the business plan to be compatible with the nature of business. 

ASSESSMENT CRITERION 2 

Identify business and operational goals and procedures for the effective implementation thereof as outlined in business plan. 

ASSESSMENT CRITERION 3 

Prepare marketing plans in the business plan. 

ASSESSMENT CRITERION 4 

Prepare financial and cash flow plans in the business plan. 

ASSESSMENT CRITERION 5 

Create an outline of how business will operate and achieve marketing and financial objectives in  the business plan

ASSESSMENT CRITERION 6 

Outline and integrate a vision statement that represents the goals and objectives of the new venture into overall business activities

NQF LEVEL 1  (4  CREDITS)

MODULE  4  (US 13994):

IDENTIFY AND DISCUSS DIFFERENT TYPES OF BUSINESS AND THEIR LEGAL IMPLICATIONS 

At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Types of Business
  • Characteristics of different types
  • Advantages and disadvantages
  • Procedure for starting a new venture
  • Sources of finance
  • Factors to consider when buying an existing business
  • Legal implications
1. Identify, discuss and compare types of business

ASSESSMENT CRITERION 1 

Explain different types of business

ASSESSMENT CRITERION 2 

Compare different types of business are. 

ASSESSMENT CRITERION 3 

Discuss  reasons for deciding on a particular type of business

2. Discuss procedures and essentials in starting a business

ASSESSMENT CRITERION 1 

Explore  factors to consider in starting a business.

ASSESSMENT CRITERION 2 

Explain procedures in starting a business. 

ASSESSMENT CRITERION 3 

Investigate sources of finances. 

ASSESSMENT CRITERION 4 

Clarify factors to be considered when taking over an existing business. 

3. Identify, discuss and explain, the legal implications of types of business

ASSESSMENT CRITERION 1 

Describe the concept legal implication

ASSESSMENT CRITERION 2 

Discuss legal implication in formation of business

ASSESSMENT CRITERION 3 

State the legal implications concerning dissolvement of business

 

Assessment
Formative and Summative
Method of assessment
Summative:
• Examination/ Case studies/ Assignments

Formative:
• Group assignments/ Class tests

Additional information

Mode of delivery
Contact
Target group
All proposed and existing entrepreneurs for small and medium organisation

Contact us

Contact person name
UCE
Contact person e-mail
Uce-info@nwushortcourses.info