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Short Learning Programme
on
Entrepreneurship
To determine the correct marketing mix in a specific small business environment. To understand all the financial aspects including the business plan as a management tool to determine the vision and mission of the year ahead.

Purpose of the course:

Participants will be able to effectively manage their organisation concerning financial management and marketing management. Participants will also be able to develop a business plan.

Admission requirements:

Learning assumed to be in place: 
Basic knowledge in business skills

Course outcomes and assessment criteria :

Course outcomes and the associated assessment criteria: 

Study Unit

Outcomes

Assessment Criteria

  After completion of this course, participants will: Participant will be assessed on the following criteria:

NQF LEVEL 5  (20  CREDITS)

MODULE  1  (US:336055)

1. Demonstrate an understanding of key finance concepts applicable to financing a specific small business

ASSESSMENT CRITERION 1 

Identify and explain the sources of finance within the context of a specific small business. 

APPLY KNOWLEDGE OF FINANCE, ACCOUNTANCY, BOOKKEEPING AND TAX TO A SPECIFIC SMALL BUSINESS

At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Key Finance Concepts
  • Sources of Finances
  • Uses of  Finance
  • Balance Sheet
  • Working Capitol
  • Debtors and Creditors
  • Cash flow
  • Bookkeeping
  • Debit and Credit entries
  • Budgets
  • Ratios

- Liquidity

- Profitability

- Stock turnover rate

Tax implications on the enterprise

ASSESSMENT CRITERION 2 

Classify and state with examples the factors affecting the choice of sources of finance

ASSESSMENT CRITERION 3 

Find and clarify The uses of funds within the context of a specific small business

ASSESSMENT CRITERION 4 

Demonstrate knowledge of the use and layout of a balance sheet in the context of a specific small business

ASSESSMENT CRITERION 5 

Understand the concept of 'working capital' and take measures to control the amount needed in a business in the context of a specific small business

ASSESSMENT CRITERION 6 

Explain with examples the purpose of cash flow forecasts and statements from a specific small business

2. Demonstrate an understanding of bookkeeping concepts for keeping the books of a specific small business

ASSESSMENT CRITERION 1 

Define bookkeeping and explain the purposes and importance of keeping accounts in the context of a specific small business

ASSESSMENT CRITERION 2 

Discribe  with examples basic bookkeeping entries in various account types

ASSESSMENT CRITERION 3 

Clarify and demonstrate the entries into, and balancing of, cash and analysis books are in the context of a specific small business. 

ASSESSMENT CRITERION 4 

Demonstrate a basic awareness of computer based accounting systems in the context of their use in a specific small business

3. Demonstrate an understanding of key accounting records used in the financial management of a specific small business

ASSESSMENT CRITERION 1 

Describe with examples concepts relating to and the determination of profit and loss in an accounting system is

ASSESSMENT CRITERION 2 

Explain the concepts and process of budgeting, types of budgets, their importance and use in financial forecasting in the context of a specific small business

ASSESSMENT CRITERION 3

Identify and explain  with examples financial calculations used to interpret accounting information from a specific small business

4. Demonstrate an understanding of the tax system applicable to a specific small business

ASSESSMENT CRITERION 1 

Explain taxes and the tax system, in broad terms

ASSESSMENT CRITERION 2 

Clarify the Value Added Tax (VAT) system and its workings

ASSESSMENT CRITERION 3 

Identify and describe the records required for VAT purposes

ASSESSMENT CRITERION 4 

Complete and submit VAT returns to the tax authority

NQF LEVEL 5  (12  CREDITS)

MODULE  2  (US:336075

   
APPLY PRACTICAL PRINCIPLES OF MARKETING TO A SPECIFIC SMALL BUSINESS  1. Demonstrate an understanding of marketing concepts related to a specific small business environment

ASSESSMENT CRITERION 1 

Define The marketing concept

At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Marketing Concepts
  • Relationship Marketing
  • Marketing Techniques
  • Customer loyalty
  • Marketing mix
  • Pricing
  • Promotion mix
  • Location

ASSESSMENT CRITERION 2 

Apply the marketing concept to a specific small business. 

ASSESSMENT CRITERION 3 

Explain the principles of relationship marketing.

ASSESSMENT CRITERION 4 

Illustrate and explain the customer loyalty ladder graphically with examples from a specific small business environment

ASSESSMENT CRITERION 5 

Define and explain the concept of the marketing mix.

2. Demonstrate an understanding of the 'product' element of the marketing mix in a specific small business environment

ASSESSMENT CRITERION 1 

Explain with examples the meaning of 'product' in the marketing mix from a specific small business

ASSESSMENT CRITERION 2 

Describe the characteristics of a 'product' with examples from a specific small business

ASSESSMENT CRITERION 3 

Explain the concept of branding, its value and application to specific products in an small business are with examples

ASSESSMENT CRITERION 4 

Apply the product 'life cycle' in the context of specific products in a small business environment

3. Demonstrate an understanding of the 'price' element in the marketing mix as applied in a specific small business environment

ASSESSMENT CRITERION 1 

Classify and scrutinise the approaches to setting prices in a specific small business marketing context

ASSESSMENT CRITERION 2 

Evaluate the importance of non-price factors with specific examples from a specific small business

ASSESSMENT CRITERION 3 

Explain with examples the practice of pricing related to

 a specific small business

4. Demonstrate an understanding of the 'promotion' element in the marketing mix as applied in a specific small business environment

ASSESSMENT CRITERION 1 

Describe the objectives of promotion within a specific small business context

ASSESSMENT CRITERION 2 

Analyse and apply the element's of the 'promotional mix' in a specific small business marketing context

ASSESSMENT CRITERION 3 

Clarify the importance of market research to remaining informed on promotional methods and opportunities

ASSESSMENT CRITERION 4 

Analyse the effective communication of promotional activities to customers

ASSESSMENT CRITERION 5 

Utilise the promotional mix to promote a product or service in a specific small business

ASSESSMENT CRITERION 6 

Explain with examples, product layout as an essential element of promotion relating to the particular promotional challenges and opportunities in a specific small business retail outlet

5. Demonstrate an understanding of the 'place' element in the marketing mix as applied in a specific small business environment

ASSESSMENT CRITERION 1 

Analyse the importance of location in the marketing of a specific small business

ASSESSMENT CRITERION 2 

Examine  the internal space in the retail environment in the context of specific small business marketing

ASSESSMENT CRITERION 3 

Analyse location in 'virtual space' in the context of small business marketing

ASSESSMENT CRITERION 4 

Examine the sensitivity of a place in the specific small business environment.

NQF LEVEL 5  ( 12 CREDITS)

MODULE  3  (US:262380)

   

PRODUCE A BUSINESS PLAN FOR A SMALL BUSINESS

 At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Elements of a business plan
  • Legal Business types
  • Codes of Ethics
  • Organisational Structure
  • Human resource needs
  • Types of business ownership
  • Business plan layout
  • Marketing plan
  • Financial plan
  • HR Plan
  • Vision and mission for the business
1. Identify and demonstrate an understanding of the elements of a business plan

ASSESSMENT CRITERION 1 

Identify and explain  with examples legal business types

ASSESSMENT CRITERION 2 

Explain and include in business plan, legal registrations and any legislative compliance in relation to the proposed business

ASSESSMENT CRITERION 3 

A business plan is clarify in terms of business, financial, marketing and operations plans

ASSESSMENT CRITERION 4 

The codes of ethics pertaining to a business plan are identified and explained with examples

ASSESSMENT CRITERION 5 

The business plan for the purpose of a management tool for a business is explained with examples

2.Compile an organisation structure for the proposed business to determine how a business plan can best be integrated

ASSESSMENT CRITERION 1 

Identify with examples. and give details of legal business types

ASSESSMENT CRITERION 2

Include in a business plan, legal registrations and any legislative compliance in relation to the proposed business

ASSESSMENT CRITERION 3

Clarify  a business plan in terms of business, financial, marketing and operations plans

ASSESSMENT CRITERION 4 

Find and explain with examples the codes of ethics pertaining to a business plan are

ASSESSMENT CRITERION 5 

Clarify with examples the business plan for the purpose of a management tool for a business

3.Identify resources and information required to complete the proposed business plan

ASSESSMENT CRITERION 1 

Compile Information on the resources needed and procedures to be followed to achieve the plan in order to effectively execute business plan

ASSESSMENT CRITERION 2

Decide upon the type of business ownership and complete registration accordingly

ASSESSMENT CRITERION 3 

Identify and explain the industry specific and legal requirements for own venture in terms of how they will affect the business

ASSESSMENT CRITERION 4 

Gather all relevant information for the completion of the business plan

4. Compile business plan.

ASSESSMENT CRITERION 1 

Design the structure and layout of the business plan to be compatible with the nature of business. 

ASSESSMENT CRITERION 2 

Identify business and operational goals and procedures for the effective implementation thereof as outlined in business plan. 

ASSESSMENT CRITERION 3 

Prepare marketing plans in the business plan. 

ASSESSMENT CRITERION 4 

Prepare financial and cash flow plans in the business plan. 

ASSESSMENT CRITERION 5 

Create an outline of how business will operate and achieve marketing and financial objectives in  the business plan

ASSESSMENT CRITERION 6 

Outline and integrate a vision statement that represents the goals and objectives of the new venture into overall business activities

NQF LEVEL 1  (4  CREDITS)

MODULE  4  (US 13994):

IDENTIFY AND DISCUSS DIFFERENT TYPES OF BUSINESS AND THEIR LEGAL IMPLICATIONS 

At the end of the learning cycle the learners will demonstrate knowledge and understanding of:

  • Types of Business
  • Characteristics of different types
  • Advantages and disadvantages
  • Procedure for starting a new venture
  • Sources of finance
  • Factors to consider when buying an existing business
  • Legal implications
1. Identify, discuss and compare types of business

ASSESSMENT CRITERION 1 

Explain different types of business

ASSESSMENT CRITERION 2 

Compare different types of business are. 

ASSESSMENT CRITERION 3 

Discuss  reasons for deciding on a particular type of business

2. Discuss procedures and essentials in starting a business

ASSESSMENT CRITERION 1 

Explore  factors to consider in starting a business.

ASSESSMENT CRITERION 2 

Explain procedures in starting a business. 

ASSESSMENT CRITERION 3 

Investigate sources of finances. 

ASSESSMENT CRITERION 4 

Clarify factors to be considered when taking over an existing business. 

3. Identify, discuss and explain, the legal implications of types of business

ASSESSMENT CRITERION 1 

Describe the concept legal implication

ASSESSMENT CRITERION 2 

Discuss legal implication in formation of business

ASSESSMENT CRITERION 3 

State the legal implications concerning dissolvement of business

 

Assessment: 
Formative and Summative
Method of assessment: 
Summative: • Examination/ Case studies/ Assignments Formative: • Group assignments/ Class tests

Additional information

Mode of delivery: 
Contact
Target group: 
All proposed and existing entrepreneurs for small and medium organisation
Contact us
Name: 
Prof WPJ van Rensburg
Telephone number: 
018 389 2073