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Short Learning Programme
Visual Concept Design
A need was identified in the market for a short learning programme on visual concept design that can provide participants with the skills and knowledge to execute three dimensional concept drawings and to transform these via digital rendering into visual concept art and design. This need in the market is particularly profound amongst graphic design students at the NWU Potchefstroom campus due to an increasing demand to showcase digital rendering skills in their portfolios.

Purpose of the course:

The purpose of this short learning programme is to present a part-time training platform where participants can develop the skills required to create professional visual concept designs.

Admission requirements:

Admission requirements: 
Learning assumed to be in place: 
Grade 12 (or NQF Level 4 equivalent) Basic computer literacy Basic drawing ability

Course outcomes and assessment criteria :

Course outcomes and the associated assessment criteria: 

Study Unit


Assessment Criteria


Upon successful completion of this short learning programme, participants should be able to demonstrate the following:

  • the ability to show an informed understanding of the key concepts, principles, rules and theories of visual concept design as pertaining to various techniques and perspectives in three dimensional visual concept drawing (Module 1) and to digital rendering (Module 2)
  • the ability to select and apply the appropriate standard methods, procedures and/or techniques as the situation requires by choosing appropriate tools for the task and using it with well-informed and trained skills;
  • the ability to identify, evaluate and solve routine problems as well as new problems in the context of  various techniques and perspectives in drawing art (Module 1) and to mixed media and life drawing (Module 2).

For outcome 1:

Paricipants must be able to define key concepts of visual concept design; discuss and apply standard principles and rules relating to visual concept drawing and digital rendering; distinguish and critically explain different theories relating to visual concept design.

For outcome 2:

Participants must be able to discuss, distinguish and implement appropriate standard methods, procedures and techniques in different contexts with a view to effectively use all the available tools to create drawings as pertaining to various techniques and perspectives in visual concept drawing (Module 1) and to digital rendering (Module 2).

For outcome 3:

Participants must be able to use the knowledge they have mastered in order to solve different contextual problems as will be experienced with both visual concept drawing and digital rendering.



It should be noted that participants are obliged to attend at least 70% of the contact classes to successfully pass the course. Furthermore, a participant must attain an average mark of 50% for all the relevant assessments in order to pass the course. Assessment will be supervised and conducted by the course presenter (see method of assessment for breakdown of assessment). Any statement (“transcript”, letter of attendance, receipt, or any other document bearing a NWU emblem) must be treated in the same manner as a certificate – i.e. issued ONLY via the approved NWU system/route/protocol. The final assessments of this short learning programme are to be moderated.
Method of assessment: 
Six practical projects are be completed successfully, i.e. three projects for Module 1 and three projects for Module 2.

Additional information

Mode of delivery: 
Target group: 
Working adults, local businesses and full-time students at NWU Potchefstroom campus.
Contact us
Me Lindi Cameron
Telephone number: 
018 299 4094