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Workshop on Business Practices for the Fine Arts
A need was identified in the market for a short course on business practices in the fine arts. This course will provide participants with the basic skills and knowledge to expand the business aspects of their artistic practices.

Purpose of the course:

The purpose of this short course is to present a part-time platform where participants can develop the skills required to expand the business aspects of their artistic practices.

Admission requirements:

Admission requirements: 
Learning assumed to be in place: 

Course outcomes and assessment criteria :

Course outcomes and the associated assessment criteria: 

Study Unit


Assessment Criteria

For outcome 1:

Upon successful completion of this short course, participants will have the scope of knowledge to demonstrate the following:

  • the ability to show an informed understanding of the key concepts, principles, rules and theories of entrepreneurship, curatorial and other fine arts business practices;
  • the ability to develop an online profile via social media and international online commercial art selling entities;
  • the ability to engage with one's artistic pracitces verbally and in written form;
  • the ability to take into account, and to act in accordance with, prescribed professional ethical codes of conduct, values and practices as they applly tot the various relevant branches of fine arts business practices.

Paricipants must be able to define key concepts of entrepreneurship, curatorial and other fine arts business practices; discuss and apply standard principles and rules relating to fine arts business practices; distinguish and critically explain different theories relating to these practices.

For outcome 2:

Participants must be able to utilise various social media channels and online platforms for selling art;

For outcome 3:

Participants must be able to engage with their own artistic practices by verbalising what inspires them and how their work is positioned within the greater context of contemporary artistic discourses and art historic developments;

For outcome 4:

Participants must be able to criticially discuss the ethical implications related to fine arts business practices; participants must act in accordance with professional ethical codes of conduct as expected of commercial artists.


A degree in Fine Arts, Graphic Design, Art History, Entrepreneurship, or a similar yet relevant qualification with specific expertise in the field of commercial and curatorial practices as it relates to fine arts. Ideally, various presenters will be involved bringing their own set of expertise as relevant to specific aspects of fine arts business practice.
Method of assessment: 

Additional information

Mode of delivery: 
Target group: 
Working adults, local businesses and full-time students at NWU Potchefstroom campus.
Contact us
Mr Francois Pretorius
Telephone number: 
(018) 299 4094