This course is one of the core modules within the Mastery in Global Event Leadership (MGEL) programme.
This course module introduces the global landscape of mega and major events, highlighting their economic, cultural, and social significance. Addresses the need for foundational knowledge in event typologies, feasibility analysis, and strategic alignment.
This course module introduces the global landscape of mega and major events, highlighting their economic, cultural, and social significance. Addresses the need for foundational knowledge in event typologies, feasibility analysis, and strategic alignment.
Purpose of the course
This course module equips participants to conceptualise high-impact events, assess feasibility, and align objectives with sustainability and stakeholder goals.
Admission requirements
Admission requirements
Diploma/Certificate (NQF 5/6)
Learning assumed to be in place
foundational understanding of management principles and a basic awareness of event or organisational operations within their professional context.
It is assumed that participants will be able to:
• Demonstrate sound communication and interpersonal skills suitable for team collaboration and stakeholder interaction.
• Apply basic analytical and problem-solving abilities to interpret case studies and real-world event scenarios.
• Use digital tools and online platforms for research, project work, and engagement in blended learning environments.
• Draw on prior workplace experience to contextualise theoretical concepts within practical event settings.
No specific formal qualification is required; however, exposure to fields such as business management, marketing, tourism, hospitality, or sport management will be advantageous.
Recognition of Prior Learning (RPL) will apply to candidates who demonstrate equivalent competence through professional
experience or entrepreneurial practice.
It is assumed that participants will be able to:
• Demonstrate sound communication and interpersonal skills suitable for team collaboration and stakeholder interaction.
• Apply basic analytical and problem-solving abilities to interpret case studies and real-world event scenarios.
• Use digital tools and online platforms for research, project work, and engagement in blended learning environments.
• Draw on prior workplace experience to contextualise theoretical concepts within practical event settings.
No specific formal qualification is required; however, exposure to fields such as business management, marketing, tourism, hospitality, or sport management will be advantageous.
Recognition of Prior Learning (RPL) will apply to candidates who demonstrate equivalent competence through professional
experience or entrepreneurial practice.
Course outcomes and assessment criteria
Course outcomes and the associated assessment criteria
Study Unit |
Outcomes |
Assessment Criteria |
| Module: Introduction to Mega and Major Event Management | On completion of the CEd offering, the participant should be able to demonstrate: | The participant will reach the CEd offering outcomes if he/she is able to: |
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Strategic understanding of the event ecosystem:
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Assessment
Formative and Summative assessment - Certificate of successful completion
Method of assessment
The Introduction to Mega and Major Event Management programme utilises a combination of formative and summative assessment methods to evaluate participants.
Additional information
Programme number
NWU3437
Mode of delivery
Mixed
Target group
The Introduction to Mega and Major Event Management (MGIN) programme is designed for professionals who aspire to lead at the highest levels of the global events industry. It is ideally suited to individuals responsible for planning, managing, or governing large-scale events in the sport, entertainment, tourism, corporate, and public sectors.
Typical participants include:
• Senior and mid-level managers in sports federations, event organisations, and tourism bodies.
• Professionals working in stadium and venue management, marketing, sponsorship, and media.
• Government officials and policymakers involved in national and regional event bidding and hosting strategies.
• Corporate executives in brand activation, hospitality, or sponsorship roles.
• Entrepreneurs and consultants seeking to expand their expertise in global event leadership.
• Graduates in management, marketing, or related disciplines who wish to specialise in event leadership and operations.
The programme is designed to fit the schedules of working professionals through a blended learning model that combines online content, immersive contact sessions, and international
exposure opportunities.
Typical participants include:
• Senior and mid-level managers in sports federations, event organisations, and tourism bodies.
• Professionals working in stadium and venue management, marketing, sponsorship, and media.
• Government officials and policymakers involved in national and regional event bidding and hosting strategies.
• Corporate executives in brand activation, hospitality, or sponsorship roles.
• Entrepreneurs and consultants seeking to expand their expertise in global event leadership.
• Graduates in management, marketing, or related disciplines who wish to specialise in event leadership and operations.
The programme is designed to fit the schedules of working professionals through a blended learning model that combines online content, immersive contact sessions, and international
exposure opportunities.
Duration
6 weeks
Contact us
Contact person name
Ms Janine Erasmus
Contact person e-mail
Janine.Erasmus@nwu.ac.za
Contact person telephone number