The Mastery in Global Event Leadership programme is designed to address the rising complexities, immense scale, and profound significance of major and mega events worldwide. These events not only act as powerful economic catalysts but also serve as vital platforms for cultural exchange, innovation, and global collaboration. This programme is crafted to equip current and aspiring event management professionals with the essential skills, knowledge, and insights required to thrive in this dynamic and demanding field.
Professional and Industry Need:
The events industry is undergoing rapid transformation, driven by technological advancements, shifting consumer expectations, and a global emphasis on sustainable practices. This evolution has created a growing demand for skilled professionals who can adeptly navigate these challenges and opportunities. The Mastery in Global Event Leadership programme addresses this need by preparing participants to successfully plan, execute, and manage the legacy of major events, ensuring they meet and exceed stakeholder expectations.
Professional and Industry Need:
The events industry is undergoing rapid transformation, driven by technological advancements, shifting consumer expectations, and a global emphasis on sustainable practices. This evolution has created a growing demand for skilled professionals who can adeptly navigate these challenges and opportunities. The Mastery in Global Event Leadership programme addresses this need by preparing participants to successfully plan, execute, and manage the legacy of major events, ensuring they meet and exceed stakeholder expectations.
Purpose of the course
The Mastery in Global Event Leadership programme from the North-West University (NWU) offers a distinct and comprehensive pathway for professionals to enhance their capabilities, advance their careers, and make a meaningful impact in the field of major and mega event management. This Continuing Education Development (CED) offering is designed with a strategic focus, integrating practical experience with academic rigour to provide a rich learning environment. Here's why potential participants should consider registering for this offering:
Benefits for Participants
Strategic Leadership Development:
• Advanced Skills: Gain advanced skills in strategic planning and leadership, essential for navigating the complexities of large-scale events.
• Professional Credibility: Develop the capacity to envision and execute events that exceed stakeholder expectations, enhancing professional credibility and impact.
Comprehensive Skill Set:
• Holistic Understanding: Acquire a holistic understanding of all facets of event management, from bidding and legal considerations to sustainability and legacy planning.
• Risk and Compliance: Learn to manage risks, ensure compliance, and apply best practices in HR, financial, and operational aspects of event management.
Global Industry Insights:
• Global Perspective: Gain a global perspective on event management, understanding international standards and cultural nuances essential for managing events with a global footprint.
• Immersive Experience: Benefit from an international immersive experience, offering firsthand insights into the challenges and successes of managing a major sporting event.
Practical Application:
• Hands-On Learning: Engage in hands-on learning through case studies, project work, and the unique international visit, bridging theory with real-world application.
• Capstone Project: Complete a capstone project that allows for the practical application of learned concepts, demonstrating readiness to manage major events.
Networking and Career Advancement:
• Networking Opportunities: Access unparalleled networking opportunities with industry leaders, peers, and NWU faculty, expanding professional networks.
• Career Advancement: Position oneself for career advancement and leadership roles in the event management industry, leveraging NWU's reputation and the programme's focus on innovation and excellence.
Sustainability and Ethical Leadership:
• Sustainable Practices: Embrace sustainability practices and ethical leadership in event management, aligning with global trends and societal expectations.
• Social Responsibility: Learn to plan and execute events that are not only successful but also socially beneficial and environmentally responsible.
Adaptability to Emerging Trends:
• Emerging Trends: Equip oneself with the skills to adapt and innovate in response to emerging trends and technologies in event management.
• Continuous Improvement: Foster a mindset of continuous improvement and innovation, ensuring long-term relevance and success in the industry.
Unique Aspects Linked to Learning Outcomes and Assessment Criteria (LO & AC)
• Strategic and Leadership Focus: The Mastery in Global Event Leadership programme is uniquely designed to develop strategic leaders in event management, directly addressing the need for visionary leadership in the industry.
• Global and Practical Orientation: The programme's international visit and practical application phase are distinctive features that offer tangible insights and experience, unmatched by conventional event management courses.
• Comprehensive and Integrated Curriculum: Covering a wide range of topics, the curriculum is carefully integrated to ensure a seamless learning experience, directly contributing to the achievement of the specified learning outcomes and assessment criteria.
• NWU Excellence: Leveraging NWU's academic excellence and industry connections, the programme offers a unique blend of theoretical depth and practical expertise, preparing participants for high-level professional roles.
By completing the Mastery in Global Event Leadership programme from NWU, participants will not only advance their knowledge and skills but also embrace values of leadership, innovation, sustainability, and ethical responsibility. This comprehensive approach ensures that graduates are well-prepared to lead in the dynamic field of event management, driving success for themselves and their organisations.
Benefits for Participants
Strategic Leadership Development:
• Advanced Skills: Gain advanced skills in strategic planning and leadership, essential for navigating the complexities of large-scale events.
• Professional Credibility: Develop the capacity to envision and execute events that exceed stakeholder expectations, enhancing professional credibility and impact.
Comprehensive Skill Set:
• Holistic Understanding: Acquire a holistic understanding of all facets of event management, from bidding and legal considerations to sustainability and legacy planning.
• Risk and Compliance: Learn to manage risks, ensure compliance, and apply best practices in HR, financial, and operational aspects of event management.
Global Industry Insights:
• Global Perspective: Gain a global perspective on event management, understanding international standards and cultural nuances essential for managing events with a global footprint.
• Immersive Experience: Benefit from an international immersive experience, offering firsthand insights into the challenges and successes of managing a major sporting event.
Practical Application:
• Hands-On Learning: Engage in hands-on learning through case studies, project work, and the unique international visit, bridging theory with real-world application.
• Capstone Project: Complete a capstone project that allows for the practical application of learned concepts, demonstrating readiness to manage major events.
Networking and Career Advancement:
• Networking Opportunities: Access unparalleled networking opportunities with industry leaders, peers, and NWU faculty, expanding professional networks.
• Career Advancement: Position oneself for career advancement and leadership roles in the event management industry, leveraging NWU's reputation and the programme's focus on innovation and excellence.
Sustainability and Ethical Leadership:
• Sustainable Practices: Embrace sustainability practices and ethical leadership in event management, aligning with global trends and societal expectations.
• Social Responsibility: Learn to plan and execute events that are not only successful but also socially beneficial and environmentally responsible.
Adaptability to Emerging Trends:
• Emerging Trends: Equip oneself with the skills to adapt and innovate in response to emerging trends and technologies in event management.
• Continuous Improvement: Foster a mindset of continuous improvement and innovation, ensuring long-term relevance and success in the industry.
Unique Aspects Linked to Learning Outcomes and Assessment Criteria (LO & AC)
• Strategic and Leadership Focus: The Mastery in Global Event Leadership programme is uniquely designed to develop strategic leaders in event management, directly addressing the need for visionary leadership in the industry.
• Global and Practical Orientation: The programme's international visit and practical application phase are distinctive features that offer tangible insights and experience, unmatched by conventional event management courses.
• Comprehensive and Integrated Curriculum: Covering a wide range of topics, the curriculum is carefully integrated to ensure a seamless learning experience, directly contributing to the achievement of the specified learning outcomes and assessment criteria.
• NWU Excellence: Leveraging NWU's academic excellence and industry connections, the programme offers a unique blend of theoretical depth and practical expertise, preparing participants for high-level professional roles.
By completing the Mastery in Global Event Leadership programme from NWU, participants will not only advance their knowledge and skills but also embrace values of leadership, innovation, sustainability, and ethical responsibility. This comprehensive approach ensures that graduates are well-prepared to lead in the dynamic field of event management, driving success for themselves and their organisations.
Admission requirements
Admission requirements
To ensure a cohesive learning environment and that all participants can fully benefit from the EEMP, the following admission requirements are established:
• Professional Experience: A minimum of three years of professional experience in event management or a closely related field. This ensures participants have a foundational understanding of the industry and can contribute to peer learning.
• Educational Background: A bachelor’s degree or equivalent in business management, hospitality, tourism, sports management, or related fields. Exceptional candidates without a bachelor's degree but with significant professional experience may be considered on a case-by-case basis.
• Leadership Potential: Demonstrated leadership potential through current or past professional roles or through a statement of purpose. Candidates should exhibit the desire and capacity to take on leadership roles within their organisations or the industry.
• Professional Experience: A minimum of three years of professional experience in event management or a closely related field. This ensures participants have a foundational understanding of the industry and can contribute to peer learning.
• Educational Background: A bachelor’s degree or equivalent in business management, hospitality, tourism, sports management, or related fields. Exceptional candidates without a bachelor's degree but with significant professional experience may be considered on a case-by-case basis.
• Leadership Potential: Demonstrated leadership potential through current or past professional roles or through a statement of purpose. Candidates should exhibit the desire and capacity to take on leadership roles within their organisations or the industry.
Learning assumed to be in place
Fundamental Understanding of Management and Business Concepts:
Participants should have a foundational understanding of key management and business principles, including:
• Organisational Structures: Knowledge of different types of organisational frameworks and how they operate.
• Basic Financial Management: Competence in budgeting, financial planning, and financial analysis.
• Principles of Marketing: Understanding of marketing strategies, branding, and market analysis.
• Operations Management: Familiarity with the basics of operations management, including resource allocation, process optimisation, and quality control.
Working Knowledge of Event Management Basics:
Participants are expected to have practical knowledge of event management, including:
• Event Lifecycle: Awareness of the phases of an event, from initial planning and execution to post-event evaluation.
• Event Design Concepts: Understanding of how to design and structure an event to meet its objectives.
• Logistical Elements: Familiarity with the logistical aspects of event management, such as venue selection, catering, transportation, and accommodation.
Familiarity with Project Management Techniques and Tools:
Prospective students should be well-versed in basic project management methodologies, including:
• Project Planning Processes: Knowledge of how to develop project plans, set goals, and establish milestones.
• Task Delegation: Understanding of how to assign tasks and responsibilities effectively within a team.
• Timeline Management: Ability to create and manage project timelines to ensure timely completion.
• Project Management Software: Proficiency in using project management tools and software for planning, tracking, and reporting.
Strong Communication and Interpersonal Skills:
Effective communication and interpersonal abilities are crucial for success in event management. Participants are assumed to possess:
• Verbal and Written Communication: The ability to articulate ideas clearly and persuasively both in speech and writing.
• Stakeholder Engagement: Skills in engaging with various stakeholders, including clients, sponsors, vendors, and team members.
• Collaboration: Capacity to work collaboratively within a team, fostering a cooperative and productive work environment.
This foundational knowledge and skill set are essential for participants to fully engage with and benefit from the advanced concepts and practical applications offered in the Mastery in Global Event Leadership programme.
Participants should have a foundational understanding of key management and business principles, including:
• Organisational Structures: Knowledge of different types of organisational frameworks and how they operate.
• Basic Financial Management: Competence in budgeting, financial planning, and financial analysis.
• Principles of Marketing: Understanding of marketing strategies, branding, and market analysis.
• Operations Management: Familiarity with the basics of operations management, including resource allocation, process optimisation, and quality control.
Working Knowledge of Event Management Basics:
Participants are expected to have practical knowledge of event management, including:
• Event Lifecycle: Awareness of the phases of an event, from initial planning and execution to post-event evaluation.
• Event Design Concepts: Understanding of how to design and structure an event to meet its objectives.
• Logistical Elements: Familiarity with the logistical aspects of event management, such as venue selection, catering, transportation, and accommodation.
Familiarity with Project Management Techniques and Tools:
Prospective students should be well-versed in basic project management methodologies, including:
• Project Planning Processes: Knowledge of how to develop project plans, set goals, and establish milestones.
• Task Delegation: Understanding of how to assign tasks and responsibilities effectively within a team.
• Timeline Management: Ability to create and manage project timelines to ensure timely completion.
• Project Management Software: Proficiency in using project management tools and software for planning, tracking, and reporting.
Strong Communication and Interpersonal Skills:
Effective communication and interpersonal abilities are crucial for success in event management. Participants are assumed to possess:
• Verbal and Written Communication: The ability to articulate ideas clearly and persuasively both in speech and writing.
• Stakeholder Engagement: Skills in engaging with various stakeholders, including clients, sponsors, vendors, and team members.
• Collaboration: Capacity to work collaboratively within a team, fostering a cooperative and productive work environment.
This foundational knowledge and skill set are essential for participants to fully engage with and benefit from the advanced concepts and practical applications offered in the Mastery in Global Event Leadership programme.
Course outcomes and assessment criteria
Course outcomes and the associated assessment criteria
Outcomes |
Assessment Criteria |
| Demonstrate Strategic Leadership in Event Management |
|
|
Apply Comprehensive Event Management Skills |
|
|
Integrate Global Perspectives and Cultural Nuances in Event Management |
|
| Execute Practical Application of Event Management Concepts |
|
|
Demonstrate Effective Networking and Career Advancement Skills |
|
|
Embrace Sustainability and Ethical Practices in Event Management |
|
| Adapt to Emerging Trends and Technologies in Event Management |
|
Assessment
Formative and summative assessment
Method of assessment
The Mastery in Global Event Leadership programme utilises a combination of formative and summative assessment methods to evaluate participant performance and ensure the achievement of learning outcomes. The assessment methods are designed to provide a comprehensive evaluation of both theoretical knowledge and practical skills.
Formative Assessment Methods
Formative assessments are conducted throughout the modules to provide ongoing feedback and support participant learning. These assessments include:
• Class Tests: Short tests administered during the module to assess understanding of key concepts and theories.
• Assignments: Individual and group assignments that require application of theoretical knowledge to practical scenarios.
• Integrated Assignments: Tasks that integrate learning from multiple study units, promoting a holistic understanding of event management concepts.
Summative Assessment Methods
Summative assessments are conducted at the end of each module to evaluate the overall achievement of learning outcomes. These assessments include:
• Official Scheduled Tests and Exams: Comprehensive tests and exams that cover the entire content of the module, assessing both knowledge and higher-order cognitive skills.
• Capstone Project: A major project completed at the end of the programme, allowing participants to demonstrate their ability to apply learned concepts to real-world event management challenges.
Calculation of Marks
The final module mark is calculated based on the following components:
• Participation Mark: 50% (includes class tests, assignments, and integrated assignments)
• Examination Mark: 50% (official scheduled tests and exams)
Examination Admission Requirements
To qualify for the examination, participants must meet the following criteria:
• Minimum Module Mark: At least 40% in the participation mark.
• Satisfactory Attendance: Regular attendance and participation in facilitation sessions.
Formative Assessment Methods
Formative assessments are conducted throughout the modules to provide ongoing feedback and support participant learning. These assessments include:
• Class Tests: Short tests administered during the module to assess understanding of key concepts and theories.
• Assignments: Individual and group assignments that require application of theoretical knowledge to practical scenarios.
• Integrated Assignments: Tasks that integrate learning from multiple study units, promoting a holistic understanding of event management concepts.
Summative Assessment Methods
Summative assessments are conducted at the end of each module to evaluate the overall achievement of learning outcomes. These assessments include:
• Official Scheduled Tests and Exams: Comprehensive tests and exams that cover the entire content of the module, assessing both knowledge and higher-order cognitive skills.
• Capstone Project: A major project completed at the end of the programme, allowing participants to demonstrate their ability to apply learned concepts to real-world event management challenges.
Calculation of Marks
The final module mark is calculated based on the following components:
• Participation Mark: 50% (includes class tests, assignments, and integrated assignments)
• Examination Mark: 50% (official scheduled tests and exams)
Examination Admission Requirements
To qualify for the examination, participants must meet the following criteria:
• Minimum Module Mark: At least 40% in the participation mark.
• Satisfactory Attendance: Regular attendance and participation in facilitation sessions.
Additional information
Programme number
NWU1180
Mode of delivery
Contact
Target group
The Mastery in Global Event Leadership programme is designed for a diverse range of professionals involved in the planning, execution, and management of major and mega events. This includes, but is not limited to:
Event Management Professionals:
• Event Planners and Coordinators: Individuals responsible for organising and overseeing events of various scales, seeking to enhance their strategic and operational skills.
• Event Managers and Directors: Senior professionals aiming to deepen their expertise in managing large-scale events and leading event teams.
Industry Leaders and Executives:
• Executives in Event Management Companies: Leaders looking to drive their organisations towards greater success by adopting innovative and sustainable event management practices.
• Corporate Event Managers: Professionals managing corporate events and looking to align their strategies with global standards and trends.
Government and Public Sector Officials:
• Tourism and Culture Officers: Officials responsible for promoting cultural and tourism events, seeking to understand the global impact and operational nuances of major events.
• Sports and Recreation Managers: Public sector managers overseeing sports events and facilities, aiming to enhance their strategic planning and operational capabilities.
Venue and Operations Managers:
• Venue Managers: Professionals managing event venues, focusing on improving venue readiness, safety, and logistical operations.
• Operations Managers: Individuals responsible for the logistics and operational aspects of events, seeking to streamline processes and ensure efficient event delivery.
Marketing and Sponsorship Professionals:
• Marketing Directors and Managers: Professionals in charge of event branding, marketing strategies, and audience engagement, aiming to innovate and elevate their marketing approaches.
• Sponsorship Managers: Individuals managing sponsorship agreements and relationships, looking to optimise sponsor value and event financial management.
Aspiring Event Management Professionals:
• Graduate Students and Early Career Professionals: Individuals with a background in event management, hospitality, tourism, or related fields, aspiring to advance their careers in major event management.
• Career Changers: Professionals from other industries seeking to transition into the dynamic field of event management, equipped with foundational skills and looking for specialised training.
This programme is tailored for those who are ambitious, driven, and committed to making a significant impact in the events industry. Participants should have a foundational understanding of event management principles and a desire to elevate their expertise to the executive level. By targeting this diverse group, the Mastery in Global Event Leadership programme ensures a rich and collaborative learning environment, fostering a community of leaders poised to shape the future of global events.
Event Management Professionals:
• Event Planners and Coordinators: Individuals responsible for organising and overseeing events of various scales, seeking to enhance their strategic and operational skills.
• Event Managers and Directors: Senior professionals aiming to deepen their expertise in managing large-scale events and leading event teams.
Industry Leaders and Executives:
• Executives in Event Management Companies: Leaders looking to drive their organisations towards greater success by adopting innovative and sustainable event management practices.
• Corporate Event Managers: Professionals managing corporate events and looking to align their strategies with global standards and trends.
Government and Public Sector Officials:
• Tourism and Culture Officers: Officials responsible for promoting cultural and tourism events, seeking to understand the global impact and operational nuances of major events.
• Sports and Recreation Managers: Public sector managers overseeing sports events and facilities, aiming to enhance their strategic planning and operational capabilities.
Venue and Operations Managers:
• Venue Managers: Professionals managing event venues, focusing on improving venue readiness, safety, and logistical operations.
• Operations Managers: Individuals responsible for the logistics and operational aspects of events, seeking to streamline processes and ensure efficient event delivery.
Marketing and Sponsorship Professionals:
• Marketing Directors and Managers: Professionals in charge of event branding, marketing strategies, and audience engagement, aiming to innovate and elevate their marketing approaches.
• Sponsorship Managers: Individuals managing sponsorship agreements and relationships, looking to optimise sponsor value and event financial management.
Aspiring Event Management Professionals:
• Graduate Students and Early Career Professionals: Individuals with a background in event management, hospitality, tourism, or related fields, aspiring to advance their careers in major event management.
• Career Changers: Professionals from other industries seeking to transition into the dynamic field of event management, equipped with foundational skills and looking for specialised training.
This programme is tailored for those who are ambitious, driven, and committed to making a significant impact in the events industry. Participants should have a foundational understanding of event management principles and a desire to elevate their expertise to the executive level. By targeting this diverse group, the Mastery in Global Event Leadership programme ensures a rich and collaborative learning environment, fostering a community of leaders poised to shape the future of global events.
Duration
12 months
Contact us
Contact person name
Janine Erasmus
Contact person e-mail
Janine.Erasmus@nwu.ac.za
Contact person telephone number