Purpose of the course
Admission requirements
Course outcomes and assessment criteria
Study Unit |
Outcomes |
Assessment Criteria |
After completion of this course, participants will: | Participant will be assessed on the following criteria: | |
MODULE 1 (US 10053): MANAGE CUSTOMER REQUIREMENTS AND NEEDS AND IMPLEMENT ACTION PLANS At the end of the learning cycle, the learners will demonstrate knowledge and understanding of:
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1. Listen to and interpret customer needs |
ASSESSMENT CRITERION 1 Utilise questioning skills to obtain information so that interpretation of customer's needs is accurate. |
ASSESSMENT CRITERION 2 Prioritise customers needs. |
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ASSESSMENT CRITERION 3 Practise established methods to list to a customer. |
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2. Describe action plan. |
ASSESSMENT CRITERION 1 Agree to the Action plan with all stakeholders. |
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ASSESSMENT CRITERION 2 Communicate resources required to implement the action plan. |
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ASSESSMENT CRITERION 3 Evaluate action plan in terms of its ability to meet customer requirements. |
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3. Implement action plan to meet customers needs. |
ASSESSMENT CRITERION 1 Evaluate actions of frontline providers against action plan agreed previously. |
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ASSESSMENT CRITERION 2 Implement action plan within agreed timeframes, budgets and resource allocations. |
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ASSESSMENT CRITERION 3 Apply action plan to the satisfaction of the customer and the organisation. |
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4. Track and measure the action plan to its completion. |
ASSESSMENT CRITERION 1 Agree to all measurement techniques with the involvement of all stakeholders. |
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ASSESSMENT CRITERION 2 Evaluate and review actual progress against the action plan. |
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ASSESSMENT CRITERION 3 Record identified variances against action plan and find and analyse reasons for these discrepancies. |
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ASSESSMENT CRITERION 4 Complete measurement report, in the required format and within the agreed time frame. |
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MODULE 2 (US 10052): MONITOR HANDLING OF CUSTOMERS BY FRONTLINE CUSTOMER SERVICE At the end of the learning cycle, the learners will demonstrate knowledge and understanding of:
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1. Monitor interaction between customer service providers and the customer. |
ASSESSMENT CRITERION 1 Put in place systems to measure the interaction between customer service providers and customers. |
ASSESSMENT CRITERION 2 Confirm that the duration of the interaction is within agreed timeframes. |
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ASSESSMENT CRITERION 3 Check that the customer service provider interaction with the customer is in accordance with procedures and processes. |
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ASSESSMENT CRITERION 4 Indorse that the outcome of the interaction meets both the customer and the organisation's requirements. |
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2. Monitor the customer's satisfaction. |
ASSESSMENT CRITERION 1 Monitor customer satisfaction at pre-determined intervals. |
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ASSESSMENT CRITERION 2 Obtain feedback from customers on their satisfaction. |
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ASSESSMENT CRITERION 3 Evaluate and analyse feedback to determine satisfaction levels. |
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ASSESSMENT CRITERION 4 Take the necessary steps to improve the level of customer satisfaction. |
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3. Monitor key performance areas. |
ASSESSMENT CRITERION 1 Agree to key performance areas with all frontline service providers. |
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ASSESSMENT CRITERION 2 Confirm that key performance areas are measurable, attainable and in line with the organisation's requirements. |
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ASSESSMENT CRITERION 3 Measure key performance areas are against the set standards. |
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ASSESSMENT CRITERION 4 Provide Feedback on performance to all frontline service providers. |
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MODULE 3 (US 7865): IMPROVE SERVICE TO CUSTOMERS At the end of the learning cycle, the learners will demonstrate knowledge and understanding of:
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1. Obtain feedback from customers in order to improve customer service in accordance with organisational procedures. |
ASSESSMENT CRITERION 1 Describe the organisation's customer feedback procedures. |
ASSESSMENT CRITERION 2 Identify, record and constantly encouraged comments on service reliability and preferences from customers. |
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ASSESSMENT CRITERION 3 Conduct a trend analysis based on customer feedback and sales data. |
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ASSESSMENT CRITERION 4 Suggest with reasons possible improvements to customer feedback systems. |
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2. Describe the importance of improving service by taking different cultures into consideration when interacting with customers. |
ASSESSMENT CRITERION 1 Describe various team-building techniques that can be implemented. |
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ASSESSMENT CRITERION 2 Explain the importance of encouraging colleagues to offer ideas to improve service to customers. |
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ASSESSMENT CRITERION 3 Explain the importance of cultural considerations when interacting with customers. |
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3. Implement a comprehensive long-term plan for raising and maintaining service levels in the organisation. |
ASSESSMENT CRITERION 1 Evaluate and adjust Organisational procedures and service standards. |
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ASSESSMENT CRITERION 2 Initiate service improvement efforts within own area of responsibility. |
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ASSESSMENT CRITERION 3 Communicate changes in procedures and service standards to all concerned. |
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ASSESSMENT CRITERION 4 Develop a long-term plan. |
Examination/ Case studies/ Group projects